Video-on-demand content delivery method for providing video-on-demand services to tv service subscribers

ABSTRACT

A video-on-demand (VOD) content delivery system has a VOD Application Server which manages a database of templates for presentation of video content elements of different selected types categorized in hierarchical order. A web-based Content Management System receives content uploaded online in file formats with metadata for title and topical area, and automatically converts it into video data format compatible with the VOD content delivery system indexed by title and topical area. A User Interface for the system delivers listings data to the viewer&#39;s TV indexed by title and topical area specified by the uploaded metadata.

CROSS-REFERENCE TO RELATED APPLICATIONS

This U.S. patent application is a continuation application of co-pendingU.S. patent application Ser. No. 16/185,367, filed on Nov. 9, 2018 andentitled “VIDEO-ON-DEMAND CONTENT DELIVERY METHOD FOR PROVIDINGVIDEO-ON-DEMAND SERVICES TO TV SERVICE SUBSCRIBERS”, which is acontinuation application of U.S. patent application Ser. No. 15/664,655,filed on Jul. 31, 2017, of the same inventor and entitled“VIDEO-ON-DEMAND CONTENT DELIVERY METHOD FOR PROVIDING VIDEO-ON-DEMANDSERVICES TO TV SERVICE SUBSCRIBERS”, now issued as U.S. Pat. No.10,129,597 on Nov. 13, 2018, which is a continuation application of U.S.patent application Ser. No. 15/399,116, filed on Jan. 5, 2017, of thesame inventor and entitled “VIDEO-ON-DEMAND CONTENT DELIVERY METHOD FORPROVIDING VIDEO-ON-DEMAND SERVICES TO TV SERVICE SUBSCRIBERS”, issued asU.S. Pat. No. 9,998,791 on Jun. 12, 2018, which is a continuationapplication of U.S. patent application Ser. No. 15/148,807, filed on May6, 2016, of the same inventor and entitled “VIDEO-ON-DEMAND CONTENTDELIVERY METHOD FOR PROVIDING VIDEO-ON-DEMAND SERVICES TO TV SERVICESUBSCRIBERS”, issued as U.S. Pat. No. 9,578,376 on Feb. 21, 2017, whichis a continuation application of U.S. patent application Ser. No.14/987,283, filed on Jan. 4, 2016, of the same inventor and entitled“VIDEO-ON-DEMAND CONTENT DELIVERY METHOD FOR PROVIDING VIDEO-ON-DEMANDSERVICES TO TV SERVICE SUBSCRIBERS”, issued as U.S. Pat. No. 9,338,512on May 10, 2016, which is a continuation application of U.S. patentapplication Ser. No. 14/703,597, filed on May 4, 2015, of the sameinventor and entitled “VIDEO-ON-DEMAND CONTENT DELIVERY SYSTEM FORPROVIDING VIDEO-ON-DEMAND SERVICES TO TV SERVICE SUBSCRIBERS”, issued asU.S. Pat. No. 9,232,275 on Jan. 5, 2016, which is a continuationapplication of U.S. patent application Ser. No. 12/852,663, filed onAug. 9, 2010, of the same inventor and entitled “SYSTEM FOR ADDING ORUPDATING VIDEO CONTENT FROM INTERNET SOURCES TO EXISTING VIDEO-ON-DEMANDAPPLICATION OF A DIGITAL TV SERVICES PROVIDER SYSTEM”, issued as U.S.Pat. No. 9,078,016 on Jul. 7, 2015, which is a divisional application ofU.S. patent application Ser. No. 11/952,552, filed on Dec. 7, 2007, ofthe same inventor and entitled “SYSTEM FOR MANAGING, CONVERTING, ANDTRANSMITTING VIDEO CONTENT FOR UPLOADING ONLINE TO A DIGITAL TV SERVICESPROVIDER SYSTEM”, issued as U.S. Pat. No. 7,774,819 on Aug. 10, 2010,which is a divisional application of U.S. patent application Ser. No.10/909,192, filed on Jul. 30, 2004, of the same inventor and entitled“SYSTEM AND METHOD FOR MANAGING, CONVERTING AND DISPLAYING VIDEO CONTENTON A VIDEO-ON-DEMAND PLATFORM, INCLUDING ADS USED FOR DRILL-DOWNNAVIGATION AND CONSUMER-GENERATED CLASSIFIED ADS”, issued as U.S. Pat.No. 7,590,997 on Sep. 15, 2009, each of which is hereby incorporated byreference as if fully set forth herein.

TECHNICAL FIELD

This invention generally relates to the provision of interactivetelevision services through cable TV infrastructure, and moreparticularly, to a system and method for managing, converting anddisplaying video content on a video-on-demand platform, andparticularly, advertising displays used for drill-down navigation anddisplays of consumer-generated classified ads on TV.

BACKGROUND OF INVENTION

Cable television (CATV) systems are used to deliver television servicesto a vast majority of TV-viewing homes in the U.S. and othertechnologically advanced countries. The typical CATV system has a cableservice provider head end equipped with video servers to transmit CATVprogram signals through distribution lines to local nodes and from thereto TV subscriber homes. Within the subscriber homes, the CATV programsignals are transmitted to one or more customer-premises TV s which arecoupled to external set-top boxes for channel tuning or are equippedwith internal cable channel tuners.

Current CATV set-top boxes provide various functions for channelswitching and program access between subscribers and the CATV head end.The more advanced digital set-top boxes are individually addressablefrom the CATV head end, and also allow subscribers to input via remotecontrol units their selection inputs for transmission on a back channelof the connecting cable to the CATV head end, thereby enablingsubscribers to access interactive television services and other types ofadvanced digital TV services. A primary type of interactive televisionsystem is referred to generally as a “video-on-demand” (VOD) system,wherein a viewer can enter a selection choice for a video program viathe remote control unit to the set-top box and have the desired videoprogram delivered instantaneously for display on the TV. Such VODapplications can include on-demand movies, documentaries, historicsports events, TV programs, infomercials, advertisements, music videos,short-subjects, and even individual screen displays of information.VOD-based interactive television services generally allow a viewer touse the remote control to cursor through an on-screen menu and selectfrom a variety of titles for stored video programs for individualviewing on demand. Advanced remote control units include button controlswith VCR-like functions that enable the viewer to start, stop, pause,rewind, or replay a selected video program or segment. In the future,VOD-based interactive television services may be integrated with ordelivered with other advanced interactive television services, such aswebpage browsing, e-mail, television purchase (“t-commerce”)transactions, and multimedia delivery.

With the increasing interactive functionality and customer reach ofinteractive television services, advertisers and content providers arefind it increasingly attractive to employ on-demand advertising, programcontent, and TV transactions for home viewers. VOD content deliveryplatforms are being designed to seamlessly and conveniently deliver awide range of types of advertising, content, and transaction services ondemand to home viewers. An example of an advanced VOD delivery platformis the N-Band™ system offered by Navic Systems, Inc., d/b/a NavicNetworks, of Needham, Mass. This is an integrated system which providesan application development platform for third party applicationdevelopers to develop new VOD service applications, viewer interfaces,and ancillary interactive services for deployment on VOD channels ofCATV operators in cable service areas throughout the U.S. A detaileddescription of the Navic N-Band system is contained in U.S. PatentApplication 2002/066,106, filed on May 30, 2002, which is incorporatedherein by reference.

Advanced digital set-top boxes also have the ability to collect datasuch as a log of channels tuned to and programs watched by the viewer.The set top box can be designed to collect and report this dataautomatically to the cable head end. At the head end location, theviewer data can be aggregated over many users with personallyidentifying data removed, and provided to advertisers and programsponsors for information in designing and targeting new ads and programsfor viewer preferences, thereby resulting in increased viewership,higher viewer impressions per ad or program, and ultimately increasedrevenues.

Current VOD ads and program offerings are generally produced for massaudiences. It would be particularly desirable to adapt a VOD deliveryplatform to deliver ads, promotions, programs, and informational contentby allowing viewers to navigate readily and visually to specific itemsof interest. Such visual navigation for content delivery would be morelikely to create a satisfying viewer experience, and also to engageindividual viewers in on-demand TV services and transactions. It wouldalso be a particularly desirable to adapt a VOD delivery platform toreceive uploads of user ads from individuals such as through an onlinenetwork for search, navigation, and display to TV subscribers.

SUMMARY OF THE INVENTION

In accordance with a first objective of the present invention, avideo-on-demand (VOD) content delivery system for delivery templatizedVOD content comprises:

(a) a VOD Application Server located at a Cable Head End which manages aDatabase of templates for generating templatized VOD content in responseto requests for specific video content elements by viewer requestsignals transmitted from the TV equipment of a viewer to the Cable HeadEnd;

(b) a Video Server for storing video content encoded as video contentelements and for supplying a requested video content element in responseto the VOD Application Server for delivery to the TV equipment of theviewer; and

(c) an Application Data Center for creating and storing a plurality ofdifferent templates ordered in a hierarchy for presentation of videocontent elements of different selected types categorized in hierarchicalorder, wherein a template for display of a video content element in ahigher level of the hierarchy includes a link to one or more templatesand video content elements in a lower level of the hierarchy, saidplurality of hierarchically-ordered templates and links being stored inthe Database managed by the VOD Application Server, and

(d) wherein said VOD Application Server, in response to viewer requestfor a selected video content element of a higher order in the hierarchy,retrieves the corresponding template from said Database andcorresponding video content element from said Video Server to provide atemplatized VOD content display on the viewer's TV equipment whichincludes one or more links to video content elements in a lower order ofhierarchy, and upon viewer request selecting a link displayed in thetemplatized VOD content to a video content element in the lower order ofhierarchy, retrieves the corresponding template and video contentelement of lower order hierarchy for display on the viewer's TVequipment, thereby enabling the viewer to use drill-down navigationthrough TV displays of templatized VOD content.

In a preferred embodiment of the templatized VOD content deliverysystem, the system employs the templatized content delivery to create aUser Interface for the viewer to navigate through progressively morespecific template (display ad) types linked in series to reach an endsubject of interest to the viewer. Referred to herein as “Drill-DownAds,” the series of progressively more specific display ad types allowthe subscriber to navigate to an end subject of interest while at thesame time having a unique visual experience of moving visually through aseries of ads mirroring the viewer's path to the end subject ofinterest.

As an example involving automobile advertising, the User Interface canprovide a hierarchical ordering of video display ads that starts with anAuto Maker's ad displayed with links to Model ads. The viewer can selectusing the remote control unit a specific Model ad which is displayedwith links to more specific levels of ads, such as “Custom Packages”,“Feature/Options”, or “Color/Styling”, etc., until it reaches an endsubject of interest to the subscriber. The viewer would thus be able tonavigate to specific content of interest while traversing through videoad displays of the Auto Maker, Models, Model A, Features, etc.Similarly, the viewer can navigate to specific content of interest whiletraversing through video ad displays of Local Dealers, Dealer A, CurrentSales Promotions, etc. The templatized VOD ads are generated dynamicallyby searching the VOD Application database with each current request by aviewer. This enables the system to dynamically generate and displayupdated advertising content that remains current. For example, if theAuto Maker changes the Model types available, or if Local Dealer Achanges its current sales promotions, that advertiser's ads can beupdated with new content and selection options on the system database,and the new templatized ads can be generated dynamically, instead of newads having to be filmed, produced, contracted, and installed with thecable TV company. Many other types of ads, subjects, and otherinteractive TV applications can be enabled with the use of theDrill-Down Navigation method. The selections or preferences exhibited byviewer navigation paths through the Drill-Down Navigation can also betracked, profiled, and/or targeted as feedback data to advertisers forfine-tuning Drill-Down ad designs.

In accordance with a second objective of the invention, avideo-on-demand (VOD) content delivery system for managing, convertingand displaying consumer-generated classified ads on TV comprises:

(a) a Content Management Website for enabling individual users to uploadclassified ad content on an online network connection from their remotecomputers, said uploaded classified ad content including associated metadata for identifying the ad content by title and topical area;

(b) a Content Screening Component for receiving the classified adcontent uploaded to the Content Management Website and screening thecontent for objectionable text, audio, video and/or images in thecontent, and for rejecting said content if objectionable text, audio,video and/or images are found;

(c) a Content Feed Component for automatically transferring theclassified ad content screened by the Content Screening Component withthe associated meta data and supplying them to a Content ConversionComponent;

(d) a Content Conversion Component for automatically converting thetransferred classified ad content supplied from the Content FeedComponent into a video data format compatible with the VOD contentdelivery system, and for automatically indexing the converted classifiedad content in a Video Server database according to title and topicalarea as specified in the content meta data; and

(e) a VOD Application Server, operatively connected between said ContentConversion Component and a Cable Head End connected via cable connectionto the TV equipment of viewers, for delivering from the Cable Head Endclassified ad title and topical area listings data generated from themeta data for the classified ad content to be displayed on the TVequipment of viewers to enable their searching for classified ads ofinterest and, in response to a viewer request signal requesting aspecific classified ad of interest transmitted via the TV equipment tothe Cable Head End, for retrieving the requested classified ad from theVideo Server database and transmitting it to be displayed to the vieweron their TV equipment.

In a preferred embodiment of the TV classified ads system, individualusers can upload classified ad content via their web browser, includingtext, audio, video and/or image files in industry-standard file formats,to the Content Management Website. The Content Screening Component isconfigured to parse the input for objectionable text words in textfiles, detect objectionable audio words in audio files, and opticallyrecognize objectionable images in graphics or video files. The ContentFeed Component automatically transmits classified ad content that hasbeen appropriately contracted for display (paid for, and within thecontracted time period) to the Content Conversion Component and theVideo Server database. The VOD Application Server responds to requestsinput by viewers via remote control and retrieves the requestedclassified ads indexed by their titles and topical areas from the VideoServer database to be displayed on the viewer's TV. The ContentManagement Website can also include functions for: (a) AccountManagement of user transaction accounts; (b) Content Classification tofacilitate user designation of titles and topical areas to uniquely andattractively identify their classified ads; (c) Bulletin Board forcreation and management of consumer-generated content related toannouncements and other items of general interest to be displayed toviewers in subsidiary displays; and (d) Transaction Processing for theprocessing the payment of user fees, changes, and refunds in the use ofthe system.

The foregoing and other objects, features and advantages of theinvention are described in further detail below in conjunction with theaccompanying drawings.

BRIEF DESCRIPTION OF THE DRAWINGS

FIG. 1A is a diagram of an overall architecture for a VOD ContentDelivery System in accordance with the present invention, FIG. 1B showsan example of Drill-Down Ad navigation, and FIG. 1C shows an example ofthe templatized ad display model.

FIG. 2A is a process flow diagram of the overall architecture of aconsumer generated Classified Ad application for the VOD ContentDelivery System, FIG. 2B illustrates a Content Management Website forthe Classified Ad application, FIG. 2C illustrates a Content ScreeningComponent of the system, and FIG. 2D illustrates a Content Feed andConversion Components of the system.

DETAILED DESCRIPTION OF INVENTION

Referring to FIG. 1A, an overall system architecture for a VOD contentdelivery system includes a VOD Application Server 10 located at a CableHead End. The VOD Application Server 10 manages a Database 11 oftemplates and video content segments from Video Server 12 for generatingtemplatized VOD content. The VOD content is generated in response to aviewer request signal transmitted from the Digital Set Top Box 21 of aviewer's TV equipment through the Digital Cable Television System 13 tothe VOD Application Server 10 at the Cable Head End. The VOD ApplicationServer 10 may be of the type which enables any compatibly-developed VODapplications to be loaded on and operated on the server. An example ofsuch a VOD Application Server is the Navic N-Band™ server as previouslydescribed. Templates for displaying VOD content are created at anApplication Data Center 30 and stored in the Database 11 for use by theoperative VOD application. The templates may be designed, for example,to present video ad content displays in a logo frame, or to providenavigation buttons and viewer selection options in a frame aroundcurrently displayed video content. In the preferred embodiment describedin greater detail below, the templates are used to provide navigationaids in a series of progressively more focused ad display types. A VideoContent Encoder 31 is used to encode raw video feeds into formattedvideo content segments compatible with the VOD platform and supply themthrough a Video Content Distribution Network 14 to the Video Server 12.

In operation, the VOD Application Server 10 operates a VOD applicationfor the CATV system, for example, “automobile infomercials on demand”.The viewer sends a request for selected VOD content, such as to see aninfomercial on a specific model type made by a specific automanufacturer, by actuating a viewer request signal by a key press on theviewer's remote control unit transmitting an IR signal to the Set TopBox 21 that is sent on a back channel of the Digital Cable TelevisionSystem 13 to the VOD Application Server 10 at the Cable Head End. Inresponse to the signal, the VOD Application Server 10 determines the VODcontent being requested and retrieves the infomercial ad displaytemplate from the Template Database 11 and video content segment fromthe Video Server 12, in order to generate the corresponding templatizedVOD content. In the invention, the templates are of different typesordered in a hierarchy, and display of content in a template of a higherorder includes links the viewer can select to content of a lower orderin the hierarchy. Upon selecting a link using the remote control, theVOD Application Server 10 retrieves the template and video content oflower order and displays it to the viewer. Each successive templatizeddisplay may have further links to successively lower levels of contentin the hierarchy, such that the viewer can use the series of linkedtemplatized VOD displays as a “drill-down navigation” method to findspecific end content of interest.

Referring to FIG. 1B, a preferred embodiment of the templatized VODcontent delivery system is shown providing a User Interface usingDrill-Down Navigation through display ads, such as for automobileinfomercials. When the viewer selects a VOD application (channel), suchas “Wheels-On-Demand”, the viewer's TV displays a Main Menu with buttonsinviting the viewer to “Select Category”. The viewer can select an“Auto” category, and the TV then displays an “Auto” menu with buttonsinviting the viewer to “Select Make”, such as Make A, Make B, etc. Whenthe viewer makes a selection, such as Make A, the viewer's TV displays afurther menu that is a Gateway into templatized VOD content deliverywhich enables Drill-Down Navigation by templatized display ads. Throughthe Gateway, the VOD Application leaves the Menu mode and enters theDrill Down Navigation mode for successively displays ofhierarchically-ordered video content which allow the viewer to navigateto progressively more focused content. In this example, the highestlevel of the hierarchy includes categories for Model, Local Dealer,Sales Events, and/or Inventory. When the viewer selects a category suchas “Model” from the Gateway, for example, the VOD Application creates atemplatized ad display showing video content generic to all models bythat automaker framed in a frame which has links (buttons or choices)for a list of the specific models made by that automaker. When theviewer selects the link to a specific model, “Model A” for example, theVOD Application creates a templatized ad display showing video contentfor Model A, and the viewer can then choose to run a long-forminfomercial of the Model A video. Alternatively, the Drill-DownNavigation can continue with further levels of specificity, such as“Custom Packages”, “Options”, “Colors/Stylings”, etc. Similarly, theselection of the “Local Dealer” category from the Gateway can bring up atemplatized ad for local dealers with links to specific local dealers inthe viewer's cable service area, and a click on a specific “Dealer A”can bring up a templatized ad for Dealer A with further links to morespecific content pertaining to Dealer A, such as “Current SalesPromotions”, etc.

In this manner, the templatized VOD content delivery system allows theviewer to navigate to specific content of high interest to the viewerusing the Drill-Down ads as a navigation tool, while at the same timehaving a unique visual experience of moving through a series of adsmirroring the viewer's path to the subject of interest. The templatizedVOD ads are generated dynamically by searching the Content/Templatedatabase with each request by a viewer, enabling the system to displayupdated navigation choices and content simply by updating the databasewith updated links and video content. For example, if the Auto Makerchanges the Model types of autos currently available, or if Local DealerA changes its current sales promotions for autos currently available,that advertiser's ads can be updated with new, template frame navigationlinks and content, instead of entirely new ads or screen displays havingto be shot, produced, contracted, delivered, and programmed with thecable TV company. Many other types of layered or in depth ads, subjects,and interactive TV applications can be enabled with the use of theDrill-Down Navigation method. The selections or preferences exhibited byviewer navigation paths through the Drill-Down Navigation can also betracked, profiled, and/or targeted as feedback data to advertisers forfine-tuning Drill-Down Navigation designs.

In FIG. 1C, an example illustrates how a templatized VOD display isgenerated in layers. A Background screen provides a basic color, logo,or graphical theme to the display. A selected Template (display frame)appropriate to the navigation level the intended display resides on islayered on the Background. The Template typically has a frame in whichdefined areas are reserved for text, display image(s), and navigationlinks (buttons). Finally, the desired content constituted by associatedText, Image & Buttons is retrieved from the database and layered on theTemplate. The resulting screen display shows the combined backgroundlogo or theme, navigation frame, and text, video images, and buttons.

Referring again to FIG. 1A, a Tracking System 15 of conventional typecan be installed at the Cable Head End to aggregate non-personal data onwhat channels and programs viewers watch. For the Drill Down Navigationmethod, the Tracking System 15 can include tracking of the navigationpaths viewers use to find subjects of interest in a VOD Application. Theaggregation of viewer navigation data can indicate what subjects aremost popular, whether some subjects are of greater interest to viewersat certain times of day, of certain demographics, or in relation tocertain products or services. The VOD Application Server 10 can exportthe aggregated viewer navigation data to an external Profiling System16, such as a non-biased or unrelated firm applying profile analysismethods. The results of the Profiling System 16 can be communicated to aTargeting System 17, such as a template design firm or contentproduction company, to fine-tune the presentation of the templatized VODcontent consistent with viewer preferences or interests. The feedbackfrom the Targeting System can be supplied as feedback to the VODApplication Server to modify the Content/Template Database 11.

Another application for the templatized VOD content delivery system canbe developed to support video advertisements which link national tolocal market ad campaigns in “drill-down” fashion. Advertisers, bothnational and local, can pay for placement of their video advertisementson the system. When the VOD Application is run, the national ads aredisplayed as a Gateway to linking to the local market ads. In thismanner, national ads can be used to transition viewers from generalinterest in a product to finding specific information about the productavailable locally.

The templatized VOD content delivery system can also support “trafficbuilding” videos, including music videos, that may not generate directrevenue. Once a video is encoded and registered into the system, themanagement and distribution of the video is conducted through softwaresystems and automated controls. The User Interface provides the userwith the ability to navigate and find desired video content. Selectionof a category presents the user with a list of video titles availablefor playback. Categories and title lists can be generated usingreal-time database queries, allowing for database-driven management ofcontent within the User Interface. The User Interface can also support asearch interface which allows the user to search the video contentdatabase to generate a list of video titles with specificcharacteristics.

The core services and functions of the VOD content delivery system caninclude:

Encoding—converts videos to proper digital format for playback on cablevideo-on-demand systems, currently MPEG2 formatMetadata Input—allows for the input of descriptive data regarding eachvideoPackaging—Prepares a data package for transport consisting of theencoded video file and the metadataScheduling—Establishes the schedule when packages are to be delivered tocable video-on-demand systems via the transport systemTransport—Digital broadcast medium through which the packages aremigrated from the central processing facility to the cablevideo-on-demand systems.

The core services and functions of the User Interface system caninclude:

Development of UI “pages”—An Internet-based system is used for thecomposition, coding and quality assurance of the User Interface images(“pages”) that are presented to the user on an interactive basis.Category and List Presentation—The category lists and title listspresented to the user for navigation and selection can be generated andrendered real-time using database queries against the video metadatadatabase. These lists can also be incorporated in the fully renderedgraphics if real-time queries are not required or desired.Distribution—The UI system supports a scheduling and transport subsystemseparate from the video distribution system for the distribution of theUI assets and related set-top box software components to local UIservers installed at the cable head end.User Input Device—The UI system receives user input and commands fromthe IR remote control used with the digital set-top box.User Database—The UI system maintains a database of set-top boxaddresses that is used to identify the users of the system. Thisdatabase is the seed for the Profiling Database system described below.Targeting—The UI system is capable of changing the UI presentation to aspecific user based on the information contained in the User Databaseand the Profiling Database.

The core services and functions of the Tracking System can include:

Consolidation of Video-On-Demand Data—The Tracking System can be madecapable of ingesting and consolidating usage data provided by the cablevideo-on-demand systems. This may be performed through automatedinterfaces or “feeds”, or it may be performed through the batchprocessing of data files delivered by the cable operators.Consolidation of UI Data—The Tracking System can gather and consolidatedata from the UI system on an automated basis. The UI system can providedata describing the user commands, behaviors, responses and requestsgenerated by each user while using the User Interface system.Reporting—The Tracking System can generate reports and analyses of theVideo-On-Demand data and the UI data.Web Interface—The Tracking System can include a Web interface forproviding authorized users such as advertisers with access to specificreports.

The core services and functions of the Profiling System can include:

Consolidation of Profiling Data—The Profiling System can be made capableof consolidating on a continuing, automated basis all user-related datarequested by advertisers or by the system operator.Interface to Targeting System—The Profiling System can provide pertinentdata as required by the Targeting System within the UI system. This datais used to reformat UI presentations based on the data values.Interface to Targeting System—The Profiling System data can be accessedand incorporated into the Targeting System.Support of Private and Public Data—The Profiling System can segregateand maintain as private any data gathered specifically for an advertiserfor the use of that advertiser.

As another aspect of the present invention, a VOD content deliverysystem may be adapted to offer consumer-generated classified ads on TV.The VOD content delivery system is provided with a Content Managementfrontend to receive consumer input and convert it to video display adsmaintained in the system database. Referring to FIG. 2A, a system formanaging, converting and displaying individual consumer-generated ads ona VOD content delivery system has a Web-based Content Management System40 for enabling an individual user to upload content from their computervia a web browser to display a consumer-generated video ad on TV. Theuploaded content includes meta data for classifying the video ad bytitle and topical area(s). Content Screening System 41 is used forscreening the content input by the individual user, such as byperforming automatic searching for objectionable text, audio, videoand/or images and rejecting the content if found objectionable. AContent Feed System 42 is used to automatically transferconsumer-generated content screened through the Content Screening System41 to a Content Conversion System 43. This system automatically convertsthe consumer-generated content supplied by the Content Feed System 42into video display format compatible with the VOD content deliverysystem. The converted video ad is indexed by title and classifiedtopical areas according to the meta data supplied by the user, inaccordance with the indexing system maintained by the Content ManagementSystem. The VOD Content Delivery System 44 operates a Classified Ads VODApplication in which menus for finding classified ads are navigated byviewers, and specific classified ads are delivered through the DigitalCable Television System for display as video ads on the viewer's TVequipment in response to viewer request input by remote control to theDigital Set Top Box 21, as described previously with respect to theoperation of the general VOD platform.

Referring to FIG. 2B, the Web-based Content Management System 40includes a plurality of functional components to allow consumers tocreate and manage their own classified ads as interactive televisioncontent, as well as pay for the distribution of their content within thedigital cable television system. A Classified Management Application 50is used to receive consumer-input content, have it screened (by theContent Screening System 41, not shown), and store it in the ClassifiedMetadata, Image and Video Database 51. Consumer payment for runningvideo ads is handled by the Transaction Processing Component 53. Alsoincluded in the Content Management System is an Account ManagementComponent 55 and Account & Permissions Database 56 for management ofuser accounts for use of the web-based TV Classified Ads system. ABulletin Board Ads application may be operated in parallel with the TVClassified Ads application. A Bulletin Board Management Application 54and Database 57 enable the creation and management of consumer-generatedcontent relating to public announcements and other items of generalinterest for groups, organizations or topics. The preferred VOD ContentDelivery System uses templatized VOD content, and a Template Library 58is used to store templates for both the Classified Ads and BulletinBoard Ads applications.

The Account Management Component controls the access by persons to theweb-based Content Management System. The Account Management Componentidentifies persons accessing the system for the first time and allowsthese persons to register and create an account by providing an accountname, password, credit card information and other information requiredfor the payment of fees. The Account Management Component controls theaccess by registered users to their accounts and manages the privilegesand security associated to all accounts. Persons may create accounts forthe creation and management of Classified Ads. Accounts capable ofaccessing the Bulletin Board Management Application may also be assignedby a system administrator in the Account Management Component. Anyaccount capable of accessing the Bulletin Board application can thencreate and manage bulletin board ads for the assigned bulletin boards.

The Classified Content Management System enables users to upload text,audio, video, and/or image files for classified ads in industry-standardfile formats and have it converted into video display ads compatiblewith the VOD Content Delivery System. Classified ads are searched on theviewer's TV equipment by menus and lists indexed by title and topicalareas corresponding to the metadata associated with the classified adscontent. Selection of a listed item results in the display of a TVdisplay ad containing uploaded text, images, video and/or audio. Userspay listing fees to the operator of the system for maintaining anddisplaying the classified ads on the digital cable television system.

Significant features of the Classified Ads Content Management Systeminclude: (a) the ability to enter descriptive data and text regardingthe item; (b) uploading digital images of the item to the ContentManagement System; (c) uploading digital video of the item to theContent Management System; (d) uploading digital audio regarding theitem to the Content Management System; (e) automated size and resolutionprocessing of digital images uploaded to the system; (f) automateddigital format conversion of digital video uploaded to the system; (g)automated digital format conversion of digital audio uploaded to thesystem; (h) ability for users to select an interactive television screendesign (template) from a catalog of available templates; (i) ability toview on a web browser the interactive television template containing theconsumer-provided content; (j) ability to save classified content inpersistent memory or storage for subsequent modification; (k) ability tomark classified content as completed and ready for submission to theinteractive television system; (l) ability to specify the date and timewhen a classified content item is to become accessible by users of theinteractive television system and the data and time when a classifiedcontent item is to be removed from display on the interactive televisionsystem; (m) ability to notify the user through email or othercommunication system that a specific content item is scheduled to bedisplayed or removed from the interactive television system; (n) abilityto modify and resubmit previously created classified content for displayon the interactive television system; (o) ability to access viewing datagenerated by the Tracking System regarding access and use of specificconsumer-generated content by users of the interactive televisionsystem; and (p) ability to calculate fees for classified content andsubmit payment of the fees using the Transaction Processing system.

As noted in (i) above, the Classified Content Management System allowsthe user to view the content they have composed using the templates. Thetemplates are designed specifically for use on interactive televisionsystems and the user is able to view on the web-interface their contentas composed for presentation on television. As noted in (j) above, theClassified Content Management System allows the persistent storage ofclassified content; although the user is composing interactivetelevision pages using a template system, the content is persistentlystored as individual elements to simplify changes by the user and toallow the conversion of the content to different formats as required bydifferent interactive television systems.

The Bulletin Board Content Management System provides the users of theweb-based Content Management System with content creation and contentmanagement tools for the creation and maintenance of consumer-generatedcontent related to announcements and other informational items ofgeneral interest. Bulletin Board content is displayed on the interactivetelevision system as dedicated interactive television screens (bulletinboards), where approved groups, organizations or topics are eachassigned a bulletin board for the display of their information. BulletinBoard content is displayed as list items organized within a bulletinboard; selection of a list item results in the display of an interactivetelevision screen containing or providing access to the descriptivedata, text, images, video and audio regarding the item.

An alternative implementation of a Bulletin Board can display thecontent as scrolling text, where the user scrolls through the text, orthe text scrolls automatically. Bulletin Board accounts will pay feesdetermined by the operator of the system for the distribution of thebulletin board content on the interactive television system for displayon the digital cable television system. Significant features of theBulletin Board Content Management System include: (a) the ability toenter descriptive data and text regarding the item; (b) upload digitalimages to the content management; (c) upload digital video to thecontent management system; (d) upload digital audio to the contentmanagement system; (e) automated size and resolution processing ofdigital images uploaded to the system; (f) automated digital formatconversion of digital video uploaded to the system; (g) automateddigital format conversion of digital audio uploaded to the system; (h)ability for users to select an interactive television screen design(template) from a catalog of available templates; (i) ability to view ona web browser the interactive television template containing theconsumer-provided bulletin board content; (j) ability to save bulletinboard content in persistent memory or storage for subsequentmodification; (k) ability to mark bulletin board content as completedand ready for submission to the interactive television system; (l)ability to specify the date and time when specific bulletin boardcontent is to become accessible by users of the interactive televisionsystem and the data and time when specific bulletin board content is tobe removed from display on the interactive television system; (m)ability to notify the user through email or other communication systemthat specific bulletin board content is scheduled to be displayed orremoved from the interactive television system; (n) ability to modifyand resubmit previously created bulletin board content for display onthe interactive television system; (o) ability to access viewing datagenerated by the Tracking System regarding access and use of specificbulletin board content by users of the interactive television system;and (p) ability to calculate fees for bulletin board content and submitpayment of the fees in conjunction with the Transaction Processingcomponent.

The Transaction Processing component allows users of the ClassifiedContent Management System and Bulletin Board Content Management Systemto determine and pay for any fees resulting from their use of thesesystems. The Transaction Processing component will allow users to payfor fees using credit cards or other supported payment methods.Significant features of the Transaction Processing component include:(a) ability to maintain business rules for use by the TransactionProcessing system to determine fees based on user type and content type;(b) ability to maintain business rules for one or more payment methodsfor use by the Transaction Processing system in handling the settlementof fees; (c) ability to maintain business rules for user account andpayment settlement conditions such as delinquency and lack-of-credit foruse by the Transaction Processing system in determining user accountprivileges and content status; and, (d) ability to process payment offees in real-time for payment methods that support real-time settlement.

Referring to FIG. 2C, the Content Screening System (41) is comprised ofa Text Screening Application 60 which searches for objectionable wordsor phrases, an Image Screening Application 61 which searches forobjectionable graphic images, a Video Screening Application 62 whichsearches for objectionable images or audio words or phrases in videosegments, and an Audio Screening Application 63 which searches forobjectionable words or phrases in audio segments. The Content ScreeningSystem can be used for both Classified Ads content and Bulletin Boardcontent. Content that has been screened by the Content Screening Systemis then transferred to the aforementioned Classified Ads Database 51 orthe Bulletin Board Content Database 57. The system also has component 64for Editorial and Customer Service Functions for Classified Ads, andcomponent 65 similarly for Bulletin Board content. These can eachinclude an Email Function to send confirmations of input, reasons forrejection of posting, suggested corrections, further processing, andposting of content to consumers using the system.

Significant features of the Content Screening System include: (a)ability to maintain a library of objectionable or illegal words andphrases for use in the screening of text; (b) ability to performautomated analysis of user content text using the text library as aninput and alert system administration personnel to the use ofobjectionable or illegal content and the use of unknown and suspectwords or phrases; (c) ability to maintain a library of objectionable orillegal image elements for use in the screening of images; (d) abilityto perform automated image recognition analysis against user contentimages using the library of image elements as an input and alert systemadministration personnel to the use of objectionable or illegal content;(e) ability to maintain a library of objectionable or illegal imageelements for use in the screening of video; (f) ability to performautomated image recognition analysis against user content video usingthe library of image elements as an input and alert systemadministration personnel to the use of objectionable or illegal content;(g) ability to maintain a library of objectionable or illegal audioelements for use in the screening of audio; (h) ability to performautomated audio analysis against user content audio using the library ofaudio elements as an input and alert system administration personnel tothe use of objectionable or illegal content; and (i) ability to savescreened content in persistent memory or storage for subsequentprocessing. Content Screening is automatically performed with theContent Management System 40 during the user process of submittingand/or creating consumer-generated content or may be performed as aprocess subsequent to the creation of content by the user.

Referring to FIG. 2D, the Content Feed System 42 and the ContentConversion System 43 provide for the transfer of user content from theContent Screening System and conversion to video content formatcompatible with the VOD Content Delivery System 44. The Content FeedSystem 42 has a Content Selection/Date Filtering Application whichselects consumer-generated content uploaded to the system that is withinthe dates contracted for posting and display of the content asClassified Ads or on Bulletin Boards. Content within the active daterange is transferred to the Active Classified Ads Database 71A or theActive Bulletin Board Database 71B.

The Content Conversion System receives consumer-generated content inindustry standard formats or created in viewable format (HTML) on theweb-based input system and converts the content into formats compatiblewith the VOD Content Delivery System and for display on viewers'televisions. The Content Conversion System 43 has an Image ConversionApplication 72 which converts consumer-uploaded image files (inindustry-standard formats such as JPEG, GIF, TIFF, BMP, PDF, PPT, etc.)into VOD content format, a Video Conversion Application 73 whichconverts consumer-uploaded video files into VOD content format, and anAudio Conversion Application 74 which converts consumer-uploaded audiofiles into VOD content format. Content converted to VOD content formatis stored in the Active Converted Classified Ads Database 75A or theActive Converted Bulletin Board Database 75B. The content is subject toa further Production Push Function 76A, 76B and stored in the ProductionClassified Ads Database 77 A or the Production Bulletin Board Database77B, if any presentation formatting, date stamping, template framing, orother system editing is required by the system.

Significant features of the Content Feed System include: (a) ability toselect user content for submission to the Content Conversion Systemthrough the testing of appropriate parameters including the date andtime information contained in the user content; (b) ability toappropriately package the elements of the user content to permit theefficient transfer of these content elements to the Content ConversionSystem through an Application Program Interface or other interface; (c)ability to create, maintain and execute a schedule for when the ContentFeed System will execute on an automatic basis for the automatictransfer of consumer-generated content to the Content Conversion System;and, (d) ability to execute the functions of the Content Feed System ona manual basis in the presence or absence of a schedule. The ContentFeed System may be able to package and distribute content to single ormultiple Content Conversion Systems.

Significant features of the Content Conversion system include: (a)ability to receive content packages delivered by the Content Feed Systemthrough an Application Program Interface or other interface; (b) abilityto process the elements of consumer-generated content into data, text,graphic, video and audio elements that are compatible with theinteractive television system and maintain the content presentationcreated by the user on the web-based Content Management System; (c)ability to save reformatted content in persistent memory or storage forsubsequent distribution and use by the interactive television system;and, (d) ability to inform the interactive television system thatconsumer-generated content is available for distribution and use. TheContent Conversion System may be added as a component system of the VODContent Delivery System, or it may be implemented as a wholly separatesystem that connects to the VOD Content Delivery System through anApplication Program Interface or other interface. When implemented as asystem that is separate from the VOD Content Delivery System, it ispossible to support multiple, different interactive television systemsby either (a) incorporating multiple formatting requirements into asingle instance of the Content Conversion System or (b) creatingmultiple Content Conversion Systems, each supporting the fomlattingrequirements for a specific interactive television system. Eitherimplementation allows for a single instance of consumer-generatedcontent that is created and maintained using the web-based ContentManagement System to be distributed and displayed on multiple, differentinteractive television systems with different formatting requirements.

The VOD Content Delivery System 44, as described previously, providesfor the distribution of screened, converted, properly formattedconsumer-generated content to viewers' televisions, typically throughthe use of digital set-top boxes connected to a digital cable televisionsystem capable of supporting real-time two-way data transfer between theset-top box and the Cable Head End. Significant features of the VODContent Delivery System include: (a) ability to receive properlyformatted content from the Content Conversion System; (b) ability todistribute said content over a digital cable television system anddisplay this content on television as an interactive televisionpresentation; (c) ability to receive user commands generated by aninfrared remote control device, keyboard or other device; (d) ability torespond to the user commands by displaying appropriate content orexecuting desired functionality; and, (e) ability to generate andcollect data regarding the user sessions and the viewing data regardingconsumer-generated content on the interactive television system and makethis data accessible to the Tracking System. The VOD Content DeliverySystem can employ templatized VOD content delivery, as describedpreviously with respect to FIG. 1A, enabling use of the Drill DownNavigation method in which viewers can navigate visually throughclassified ad hierarchical categories to specific titles or content.

The VOD Content Delivery System for the Classified Ads application canalso employ the Tracking System 15 for the collection and consolidationof viewing data generated by the interactive television system and thegeneration of reports against this viewing data. For example, theTracking System can track the number of viewer requests for viewing thata classified ad received in a given period and calculate billing chargesaccordingly. The Tracking System can make this information available tousers of the Content Management System as well as to systemadministrative personnel performing general analysis of interactivetelevision services and associated content. Significant features of theTracking System include: (a) ability to access and process the datagenerated by the Classified Ads application; (b) ability to formsummaries of the viewing data against desired parameters; (c) ability tosave data, summaries and reports in persistent memory or storage forsubsequent modification or access; (d) ability to make data, summariesand reports accessible by users of the web-based Content ManagementSystem, restricting the data accessible by any specific user to dataregarding the content created by that user account on the ContentManagement System; and, (e) ability to make data, summaries and reportsaccessible by to system administration personnel.

It is understood that many modifications and variations may be devisedgiven the above description of the principles of the invention. It isintended that all such modifications and variations be considered aswithin the spirit and scope of this invention, as defined in thefollowing claims.

What is claimed is:
 1. A content delivery platform for providingvideo-on-demand services to a plurality of TV service subscribers via aclosed system, the content delivery platform comprising: (a) a web-basedcontent management system, comprising a first set of one or morecomputers and a first set of computer-readable memory operativelyconnected to the first set of one or more computers of the web-basedcontent management system, wherein the web-based management system isconfigured to: (i) receive, via the Internet, first metadata from afirst video content provider device associated with a first videocontent provider, where the first metadata is associated with firstvideo content in a first digital video format, wherein the firstmetadata includes first title information associated with a first title,first category information associated with the first title and firstsubcategory information associated with the first title, to specify arespective hierarchical location of the first title of the first videocontent within a video-on-demand content menu using the respectivehierarchically-arranged the first category information, the firstsubcategory information, and the first title information, and (ii) storethe first metadata in a metadata database on a second set ofcomputer-readable memory operatively connected to the web-based contentmanagement system; (b) a video-on-demand application server operativelyconnected to the web-based content management system, comprising asecond set of one or more computers and a third set of computer-readablememory, that obtains, from the metadata database of the web-basedcontent management system, the first metadata; wherein thevideo-on-demand application server is programmed to perform the stepsof: (i) in response to a request from a first set top box of arespective first TV subscriber, generating first video-on-demand contentmenu data comprising the first category information, the firstsubcategory information, and the first title information; (ii)providing, to the first set top box operatively connected to first TVequipment of the respective first TV service subscriber, the firstvideo-on-demand content menu data to generate in real time, a firstvideo-on-demand content menu for navigating in a drill down manner froma first template associated with the first category using the firstcategory information and the first subcategory information, to a secondtemplate associated with the first subcategory using the firstsubcategory information and the first title information, to a thirdtemplate associated with the first title information using the firsttitle information; wherein the first category information, the firstsubcategory information and the first title information are the same asdesignated by the content provider in order to locate the first titleamong a plurality of titles whose associated video content is desiredfor viewing on the respective TV equipment, wherein the video-on-demandcontent menu is generated in real time in a plurality of layerscomprising:
 1. a first layer comprising a background screen to provideat least one of a basic color, logo, or graphical theme to display;
 2. asecond layer layered on the first layer wherein the second layercomprises a particular display template selected from a plurality ofdifferent display templates including the first template, the secondtemplate and the third template, wherein each template comprises one ormore reserved areas that are reserved for displaying video-on-demandcontent data provided by a third layer; and
 3. the third layercomprising reserved area content generated using the video-on-demandmenu data, to be displayed in the one or more reserved areas of thesecond layer, wherein the reserved area content comprises at least oneof text, an image, a navigation link, and a button, (iii) in response tothe respective first TV service subscriber selecting, via a firstcontrol unit in communication with the first set top box, the firsttitle associated with the first video content from thehierarchically-arranged video-on-demand content menu, sendinginstructions to the first set top box to obtain the first video contentassociated with the first title from a video server for display on thefirst TV equipment of the respective first TV service subscriber.
 2. Thecontent delivery platform of claim 1, wherein the control unit is aremote control unit.
 3. The content delivery platform of claim 1,wherein the first metadata further comprises time information thatspecifies at least one of (i) when the first video content is scheduledto be available for viewing on the content delivery platform or (ii)when the first video content is scheduled to be removed from display onthe content delivery platform.
 4. The content delivery platform of claim1, wherein the web-based content management system is further configuredto: (iii) receive, via the Internet, second metadata from a second videocontent provider device associated with a second video content provider,where the second metadata is associated with second video content in thefirst digital video format, wherein the second metadata includes secondtitle information associated with a second title, second categoryinformation associated with the second title and second subcategoryinformation associated with the second title, to specify a respectivehierarchical location of the second title of the second video contentwithin a second video-on-demand content menu using the respectivehierarchically-arranged the second category information, the secondsubcategory information, and the second title information, and (iv)store the second metadata in the metadata database on the second set ofcomputer-readable memory operatively connected to the web-based contentmanagement system; and the video-on-demand application server isprogrammed to perform the further steps of: (iv) in response to a secondrequest from the first set top box of the respective first TVsubscriber, generating second video-on-demand content menu datacomprising the second category information, the second subcategoryinformation, and the second title information; (v) providing, to thefirst set top box operatively connected to the first TV equipment of therespective first TV service subscriber, the second video-on-demandcontent menu data to generate in real time, the second video-on-demandcontent menu for navigating in a drill down manner from a fourthtemplate associated with the second category using the second categoryinformation and the second subcategory information, to a fifth templateassociated with the second subcategory using the second subcategoryinformation and the second title information, to a sixth templateassociated with the second title information using the second titleinformation; and (vi) in response to the respective first TV servicesubscriber selecting, via the first control unit in communication withthe first set top box, the second title associated with the second videocontent from the hierarchically-arranged video-on-demand content menu,sending instructions to the first set top box to obtain the second videocontent associated with the second title from the video server fordisplay on the first TV equipment of the respective first TV servicesubscriber.
 5. The content delivery platform of claim 4, wherein thesecond video content provider device is the first video content providerdevice.
 6. The content delivery platform of claim 5, wherein the secondcategory information is the first category information.
 7. The contentdelivery platform of claim 5, wherein the second category information isdifferent from the first category information.
 8. The content deliveryplatform of claim 5, wherein the second subcategory information is thefirst subcategory information.
 9. The content delivery platform of claim5, wherein the second subcategory information is different from thefirst subcategory information.
 10. The content delivery platform ofclaim 4, wherein the second video content provider device is differentfrom the first video content provider device and the second videocontent provider is different from the first video content provider. 11.The content delivery platform of claim 10, wherein the second categoryinformation is the first category information.
 12. The content deliveryplatform of claim 10, wherein the second category information isdifferent from the first category information.
 13. The content deliveryplatform of claim 10, wherein the second subcategory information is thefirst subcategory information.
 14. The content delivery platform ofclaim 10, wherein the second subcategory information is different fromthe first subcategory information.